3 Re-logoing (Rebranding?) Projects

This year, I’ve had the pleasure of helping some of my favorite people/things/radio programs better express what they do with a shiny new visual identity. This is supposedly called “rebranding,” although that term makes me leery (doesn’t it always actually mean white-washing, green-washing, and some other other psuedo-hygienic obfuscation??) In the following three cases, however, the old visual identity just didn’t fit. In the first two cases, it never fit, the original logo was a placeholder— it wasn’t actually designed. In the third case, decades had past since the original logo’s invention!

1.) Wild Combination

LaYeReD CoLoR… (All that is needed to sustain happiness in life?)

Wild Combination (an Arthur Clark reference) is Jacob Krupnik and Youngna Park of Girl Walk // All Day. They take this business of moving images very seriously—all of their films are either about the everyday theatrically of dance…or are a dance with the camera. Thus, an obvious prerequisite for the logo was that it needed to work in motion. (A less obvious prerequisite was that it also needed to look great on business cards cards, which remain frustratingly static little 3.5″x2″ chunks of experience. )

So out of the joyful chaos of dance, I made this little parallax logo. I drew the parts of each character in illustrator, based on the proportions of Gotham, colored them, and then threw them into a stellar.js layered configuration.

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