Apple's internal Information Architecture team wanted to promote goodwill, community, and collaboration among their team. They hired me to develop a philosophical pop-up book that explains why feedback is a gift—and why critique is necessary to see the world clearly. (Basically: “critique bootcamp” for engineers who never had to survive crit in art school.) The physical medium of pop-up gave a concreteness to topics related to explaining how consciousness creates the illusion of comprehensiveness—demonstrating how we need one another’s eyes to truly see. It shows how power can derail honest feedback and how anyone in the power spectrum can play a role in dismantling this dynamic.