Apple's internal Information Architecture team wanted to promote goodwill, community and collaboration among their team. They hired me to develop a philosophical pop-up book which explains why feedback is a gift (and why critique is necessary to see the world clearly.) The physical medium of pop-up gave a concreteness to topics related to explaining how consciousness creates the illusion of comprehensiveness—how we need each others' eyes to truly see. The key takeaway from the book is: "No one can see everything, Everyone can see something, Together we see a lot."